Former NBA player DeMarcus Cousins is coming in hot with his take on Oklahoma City Thunder point guard Shai Gilgeous Alexander. Cousins said that SGA is stuck in OKC purgatory, and it’s stunting his global brand.
Boogie Cousins thinks SGA being in OKC limits his brand: “If you put SGA on the Knicks, Chicago, Lakers, he’s a global superstar now.“
How SGA Rewrote the Endorsement Rulebook
SGA just won the MVP. He can do endorsements with any company he chooses, and they’d jump at the opportunity.
Not everyone can play for the Knicks, Nets, Lakers, and Clippers. Nobody can run a league like that.
- The Small Market Myth
Mar 4, 2024; Los Angeles, California, USA; Oklahoma City Thunder guard Shai Gilgeous-Alexander (2) moves the ball against Los Angeles Lakers guard Austin Reaves (15) during the first half at Crypto.com Arena. Mandatory Credit: Gary A. Vasquez-USA TODAY Sports
The average fan does not care about those markets as much as people think they do. It’s more exciting to see Gilgeous in OKC than seeing him in Los Angeles or New York.
Los Angeles Lakers point guard Luka Doncic and New York Knicks point guard Jalen Brunson are both putting up impressive numbers, and neither player has the type of Fame that SGA has right now. Who you are as a Person is what is going make people gravitate towards you.
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