USC Trojans star Kiki Iriafen launched a new brand deal ahead of the 2025 WNBA Draft, which she has declared for earlier.
In a post on Instagram, Kiki Iriafen was launched as a new brand ambassador for company CarMax, where she joined Las Vegas Aces star Candace Parker.
“The future is bright when you get to train with the best! 🙌🏀 Huge thanks to [Candace Parker] and CarMax for making this experience unforgettable. I’m ready to take the next step! 💥 #CarMaxPartner,” Iriafen wrote as her caption.
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CarMax, Inc. is a retailer of used vehicles in the United States, headquartered in Richmond, Virginia. Established in 1993 as a subsidiary of Circuit City, CarMax operates over 250 locations nationwide, offering a wide selection of vehicles that undergo a rigorous 125-point inspection process.
Aside from Carmax, Iriafen also launched her partnership with sports brand Skechers. In a press statement, Iriafen was launched as the first college athlete to be an ambassador for the brand.
“This partnership is about more than just basketball. Skechers understands who I am on and off the court and what I need to be at my best,” she said. “I love that the brand is based in my hometown of L.A., and has the global reach to help me inspire and impact more female athletes worldwide to pursue their dreams. Skechers does comfort better than any other brand I’ve experienced, which gives me confidence to have them as my teammate as I enter into this next chapter of my life.”
Kiki Iriafen Predicted to Join Golden State Valkyries
Kiki Iriafen is projected to be drafted by the Golden State Valkyries as the fifth overall pick in the 2025 WNBA Draft. The Valkyries, entering their inaugural season as an expansion team, are seeking players who embody competitiveness, high character, and a relentless drive—qualities that Iriafen exemplifies.
Iriafen’s leadership skills add to his appeal as a top draft prospect. She stepped up for USC during critical moments, particularly after JuJu Watkins’s injury in the NCAA Tournament, showcasing her ability to lead and perform under pressure.
If drafted, Iriafen would make history as the Valkyries’ first-ever draft pick and the highest-drafted Trojan since the league’s inaugural draft in 1997.
The Valkyries’ head coach, Natalie Nakase, has emphasized the importance of building a strong team culture in their debut season, and Kiki Iriafen is expected to align perfectly with this vision. Her selection would not only bolster the team’s frontcourt but also set a precedent for the franchise’s commitment to excellence.
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Dan has been active in sports since 2016 and has worked behind the scenes as a scriptwriter for basketball, volleyball, and other sports. At a time, Dan has also been working as a sports commentator for CBA Pilipinas. During the pandemic, he has also been actively writing betting articles for CashBet and BetNow.
