NBA fans were thrown into chaos, as Los Angeles Lakers veteran star LeBron James teased a major “decision,” which some fans took as a hint of a huge career decision.
In one viral post on X, NBA fans dissected a video recently posted by LeBron James, where he hinted at a huge announcement soon.
He captioned his post: The decision of all decisions. October 7th. 12pm EST. #TheSecondDecision

While a lot of fans took it as a retirement tease, some quickly connected it to the upcoming Amazon Prime Day, which coincides with the date of the “second decision.”
“So we’re all losing our minds over a potential Prime Day commercial, Bron really undefeated at marketing chaos,” one fan commented.
Amazon has launched a fall shopping event, Prime Big Deal Days, a multi-day sale for Prime members that mirrors its summer Prime Day with deep discounts across nearly every category, including steep reductions on Amazon devices, headphones, kitchen appliances, luggage, and more.
Even big names from YouTube chimed in on the speculation, and even played it off as a potential announcement of the NBA veteran shifting to a career as a content creator. Jimmy Donaldson, also known as Mr. Beast, guessed that Bron’s announcement may be him deciding to move his career to the platform.
“You’re becoming a full time YouTuber?” Mr. Beast posted.
Tech content creator Marques brwonless, or better known on YouTube as MKBHD, also joked about inviting LeBron to become a full-time YouTuber.
“There’s never been a better time to launch your second career as a YouTuber,” he said in his comment.
Overall, fans have had mixed reactions and expectations on what LeBron’s “decision” would be.

NBA Fans Debunk “Big Decision”: “Not Falling for The Clickbait”
Fans have had a number of cases in the past where LeBron James positioned something as a major career or personal announcement, only to later turn out to be an advertisement or a marketing campaign for a certain brand.
“Nah not falling for the retirement clickbait,” someone posted.
Earlier this year, he did a tease video that cryptically implied that he might be retiring and would soon share a major announcement. Ultimately, it turned out to be an ad for Amazon Prime Day.
He also had a documentary-style video where he admitted to having bad habits, and even showed himself reading “The Autobiography of Malcolm X.” The video eventually revealed that he wasn’t reading, but secretly playing the mobile game “Royal Kingdom.”
With this, NBA fans have learned to be more suspicious of anything “major” that LeBron James would tease, especially if it was crafted to spark engagement and interest.

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Dan has been active in sports since 2016 and has worked behind the scenes as a scriptwriter for basketball, volleyball, and other sports. At a time, Dan has also been working as a sports commentator for CBA Pilipinas. During the pandemic, he has also been actively writing betting articles for CashBet and BetNow.