NBA fans are having a field day cracking jokes at Jason Kidd’s latest advice to Cooper Flagg. Kidd was asked by reporters before the Rockets game as to how he would help Flagg through the rookie wall and the head coach’s words were definitely head-turning, leading fans to come up with a range of NSFW jokes regarding the same.
“He’s gotta touch it. He’s gotta rub it and hold it. He’s gotta embrace it. That’s just a mental thing. For the great ones, they touch it, they don’t run from it. They find a way to go over it or though it or around it, because it’s not gonna move…Just like playing point guard, it’s gonna be uncomfortable, but he’s responded in a positive way…” Jason Kidd said.
Jason Kidd wants Cooper Flagg to touch, rub, and hold onto that rookie wall
“He’s gotta touch it. He’s gotta rub it and hold it. He’s gotta embrace it. That’s just a mental thing. For the great ones, they touch it.”
(Via @Mavs_FFL ) pic.twitter.com/KfkWGkQfzt
— NBACentral (@TheDunkCentral) January 4, 2026
“Sounds kinky.” One fan practically stated what everyone was thinking.
“He’s gottta touch it. He’s gotta rub it and hold it. He’s gotta embrace it. That’s just a mental thing. For the great ones, they touch it.” another fan repeated while adding a GIF of Myles Garrett scratching his head and looking surprised.
“Jason Kidd really said what? ‘Touch it, rub it, hold it’ like he’s giving Flagg a secret ritual instead of basketball advice. Peak cult-of-the-rookie energy. This is either legendary motivational vibes or absolute madness, and Mavs fans are about to lose their minds debating if this is genius or just next-level weird.” One fan called out
NBA Fans Are Surprised Jason Kidd’s Message Is Not A Joke By Centel
It seems like many NBA fans were completely taken aback by what Jason Kidd had to say for Cooper Flagg, even mistaking the handle for NBA Centel, while it was in fact, NBA Central which shared the post.
“Hold up this not Centel?? Kidd a FREAK,” one fan called out.
“Centel??” another fan echoed.
“I feel like Centel bought this page and is slowing turning it over” one fan stated.
Of course, all basketball fans know only too well that Jason Kidd was talking in metaphors and simply encouraging Flagg to stop ignoring the wall and acknowledge it before overcoming it. Flagg managed to put up ten points in the winning effort for the Mavs.
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Dan has been active in sports since 2016 and has worked behind the scenes as a scriptwriter for basketball, volleyball, and other sports. At a time, Dan has also been working as a sports commentator for CBA Pilipinas. During the pandemic, he has also been actively writing betting articles for CashBet and BetNow.
