The Sophie Cunningham brand of social media humor is back. After confirming her commitment to Project B, she jumped on social media and dropped the now-viral joke: “unlimited Arby’s for life amirite?” in a typical Sophie Cunningham fashion.
unlimited Arby’s for life amirite? https://t.co/DQy3WUaEcN
— Sophie Cunningham (@sophaller) November 26, 2025
Project B, a collaboration involving top athletes pushing for expanded opportunities and visibility, has been getting more attention lately. Sophie Cunningham joining the initiative adds star power and personality. The joke may have carried the headline, but her decision still landed with weight. The move shows she’s not only active on the floor but also pushing for long-term growth in the sport.
Sophie Cunningham, using humor right at the start, worked well because fans already know she’s comfortable being herself. It’s part of her brand, and it gives the announcement a tone that fits her identity. And by staying public and vocal, Sophie Cunningham continues to help keep women’s basketball in conversations that reach far outside the usual circles.
It’s early, but this step signals she’s committed to shaping the direction of the sport. The joke pulled everyone in, but the message behind the move is just as strong. And with Sophie Cunningham, you often get both—laughs and purpose at the same time.
Sophie Cunningham Says Women’s Game Is “Exploding,” Fans Expect Bigger Push Ahead
The Project B announcement didn’t end with Sophie Cunningham’s joke. After the initial buzz, she followed up with a statement that gave the move deeper meaning.
Sophie Cunningham said, “In women’s basketball. Our game is exploding in popularity, and I’m all in on carrying that momentum forward in any way I can. Both at home in the US and beyond.”
For fans, this line hit harder than anything else. They’ve seen Cunningham embrace the role of a vocal leader, and this message showed why she remains a key figure in the sport’s growth. Sophie Cunningham isn’t just joining another program; she’s committing to a bigger push for visibility and reach.
The “exploding in popularity” part carries weight because the numbers back it up. It could also be a sign that she’s ready to build something long-term with Project B.
People online reacted with excitement, saying the statement reflects how players like Sophie Cunningham are stepping into leadership roles off the court. The attention started with the Arby’s joke, but this follow-up reminded everyone that there’s a serious plan behind her signing.
With Cunningham fully involved, Project B gains a face and a voice that fans trust. And with the momentum she mentioned already rising, her presence could help push the movement even further.
For more basketball content, click on Hardwood Heroics. Sabel Reyes can be reached through sabelreyes22@gmail.com. Other websites under the Sports Heroics umbrella are Gridiron Heroics and Wisconsin Heroics.
Sabel has been working as a field reporter for People’s Television Network (PTV), mainly about the Philippine Basketball Association since 2016 and has been elevated to Executive Producer for sports in 2022. Aside from being on top of the Philippine sports scene, she is also a running enthusiast. You can also follow her on X at @SabelReyes2 and Instagram at @msabelreyes.
