Steph Curry explains why he chose not to partner with Nike for his ‘Curry Brand,’ opting for Under Armour—a less recognizable brand during their 2013 partnership. As Curry became one of the most popular players in the NBA, his shoe line with UA grew and eventually became their spotlight.
At the start of his NBA legacy, Curry faced a pivotal choice between Nike and Under Armour, both eager to sponsor him. While the former, with its history of partnerships with NBA legends, seemed like the obvious choice, the Golden State Warriors guard decided to gamble on the latter.
In his interview with Bloomberg’s Emily Chang, Steph Curry elaborated on how Under Armour provided him greater opportunities to grow his shoe line without competing against other star athletes on their roster.
“There’s a reason I’m not [with Nike]. I’ve always been an underdog. It’s kind of my mentality. When I joined Under Armour back in 2013, the basketball roster was pretty slim and basically starting the category from scratch. So to be the signature athlete for the seven to eight years that I was there, to then turning into a Curry Brand, and the success that we’ve had, I’m super proud of that to be honest,” Curry said.
When @StephenCurry30 left Nike for Under Armour, he took a risk. @emilychangtv asks him why he made the leap. Watch The Circuit to learn more: https://t.co/MT6G37ZkzW pic.twitter.com/DXof0r2bIe
— Bloomberg (@business) December 16, 2024
The former Davidson Wildcats also compared how he chose Under Armour to how Michael Jordan chose Nike, coming with his own “Air Jordan” trademark. By solidifying his shoe line under UA, Curry desires to compete with Jordan’s shoes, particularly regarding their cultural impact.
“My version of [Air Jordan], in the sense of he set the standard and then everybody’s in the comparison game of his career, on the court, and obviously what Air Jordan means culturally, on the court as well.”
“But what [Curry Brand] learned over the last four years, doing what we do great and understand this is a marathon,” Curry added.
Steph Curry has many products with Under Armour. Some of his most notable are his trademark shoes, and even his apparel captivates many.
Acc Golf Friday 1081
Steph Curry welcomes new teammate to the Warriors
Steph Curry is ready to embrace Dennis Schroder after being traded to the Golden State Warriors. Before Schroder even wears the Warriors jersey to the court, Curry already has some words about him.
Per his post-game interview after the match with the Dallas Mavericks, Curry complimented Schroder’s playstyle via Erik Slater.
Steph Curry Thursday July 11
“I just love his competitive nature. Like he has, he’s got that dawg in him. You can kind of tell, he doesn’t talk that much, but he’s very animated. I’ve never not seen him in the moment like trying to rip your head off type vibes. So I like that,” Curry said.
Steph Curry offers his opinion on Dennis Schroder:
“I just love his competitive nature. He’s got that dawg in him… I’ve never not seen him in the moment like trying to rip your head off type vibes. So I like that.” pic.twitter.com/tCt0sXdb7k
— Erik Slater (@erikslater_) December 16, 2024
Schroder, coming from the Brooklyn Nets, averages 18.4 points and 6.6 assists this season. He might appear for the Warriors in their following games, the closest being the Memphis Grizzlies on December 20.
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Dan has been active in sports since 2016 and has worked behind the scenes as a scriptwriter for basketball, volleyball, and other sports. At a time, Dan has also been working as a sports commentator for CBA Pilipinas. During the pandemic, he has also been actively writing betting articles for CashBet and BetNow.
